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The CASE Framework for Career Stories
I’ve never really loved a lot of the frameworks out there for shaping accomplishments. A lot of them end with the juicy parts (PARs, CAR, STAR, etc.), placing results last in the sequence. Several career pros have noticed that this isn’t a great way to draw attention to the WOW portion of the win, so many recommend simply flipping these frameworks to place results first. Better, but this also doesn’t always front-load what matters most. Why does the order in which you str
Erica Reckamp
Nov 53 min read


Strengthening Executive Market Signals
Strengthen market signals to improve Executive Branding
Erica Reckamp
Jul 62 min read


Priming Potential Advocates with a Well-Structured Resume
In a competitive executive job market, talent alone doesn’t guarantee visibility. The leaders who move forward fastest understand that their resume isn’t a mere historical timeline, but rather part of a multi-channel communication strategy. A well-designed executive resume acts as an ambassador for your brand. It clarifies your message, amplifies your credibility, and helps others open doors on your behalf. Here are five ways strong writing transforms an ordinary resume
Erica Reckamp
Mar 302 min read
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